What Will I Study?
You will study lots of exciting topics including:
- How to promote a website
- Email marketing
- Social media
- How to use industry-leading graphics and video editing tools from Adobe
- Data, metrics and analysis using tools including Google Analytics
- Search engine optimisation (SEO) and pay-per-click (PPC) advertising
Level 3 is ideal for those looking to progress in their career or to learn new skills in the Digital Marketing sector. It is also appropriate for those looking to enter higher education.
How Will This Course Be Delivered?
An Apprenticeship is a real job with training so you can earn a wage while you learn and pick up some qualifications as you go. To achieve your Apprenticeship you will work towards a combination of qualifications which together are awarded as an Apprenticeship Framework. You will work full time, usually around 37 hours a week, of which one day will be attending day release at College.
How Will I Be Assessed?
You will be assessed on your practical abilities in your workplace. Workplace assessments may be observations, professional discussions, interviews or inspections of your work. You will also be required to complete assignments and projects. Some course units are assessed by examinations.
What Are The Entry Requirements?
5 GSCEs Including Maths and English
What Qualifications Will I Get?
Level 3 Diploma in Digital Marketing
Level 2 Functional Skills in English, maths and IT (If required)
How Do I Get A Place On The Course?
If you are living in England and are over 16 years-old you can apply for an apprenticeship.
What Else Do I Need To Know?
The level 3 Digital Marketing Apprenticeship takes around 12 months to complete, but this will depend your individual ability, prior qualifications and the employer’s training requirements.
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
- Analytics and conversion rate optimisation
- Content creation and marketing
- Social media
- Email marketing
- Marketing automation
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.